News

Domino's extends NASCAR sponsorship

August 9, 2005

ANN ARBOR, Mich. — Domino's Pizza announced in an Aug. 9 news release that it will extend its partnership with the National Association for Stock Car Auto Racing, better known as NASCAR.

"We continue to be a proud sponsor of NASCAR, and feel our brand has been enhanced by this partnership," said David A. Brandon, chairman and CEO of Domino's Pizza.

By focusing its marketing and advertising efforts on promoting its slogan "Race Day is Domino's Pizza Day," Domino's has increased sales consistently across the country on race days by promoting the Race Day 5-5-5 Deal.

"Domino's is a brand category leader and we are always looking for ways to reach our consumers, just as NASCAR is always looking for ways to reach its fans," said Brandon. "Our research tells us that NASCAR fans are six times as likely to order Domino's because we are its official pizza."

Domino's Pizza is the title sponsor of the upcoming Domino's Pizza 250 NASCAR Busch Series race on Aug. 20 at Michigan International Speedway and the primary sponsor of driver Michael Waltrip's No. 99 Domino's Pizza car.