News

Domino's extends Philly Cheese Steak Pizza's run

April 22, 2004

ANN ARBOR, Mich.—Domino's Pizza will extend the run of its highly successful Philly Cheese Steak Pizza. According to a news release, the pizza's September 2003 launch was the company's first new pizza offering since January 2000.

"Extending a limited-time pizza is unprecedented at Domino's, but so is the response we've received across the country for this exceptional product," said Ken Calwell, executive vice president.

Recent promotion for the Philly began with national advertising support started April 12. In the offer, customers can buy a medium Philly Cheese Steak Pizza for $9.99, plus any second medium pizza for $5 more.