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Domino’s Korea scraps 30-minute delivery guarantee

February 21, 2011

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Domino’s Pizza Korea is ditching its 30-minute delivery guarantee.

The company released a statement saying it has prioritized safety while carrying out the 30-minute delivery rule, but has decided to end it amid growing concerns that it puts drivers at risk. 

According to the Korean Times, the 30-minute delivery policy has been in place in Korean for 20 years. Drivers who failed to deliver on the promise faced disadvantages in wages, in addition to compromised safety.

A handful of civic groups threatened a boycott against Domino’s if the rule wasn’t changed.

A Pizza Hut driver was involved in an accident in December, and another delivery man was killed in Seoul in February.

The 30-minute delivery guarantee has been under fire throughout the world. In the U.S. in 1993, a jury held Domino’s responsible for a delivery-related crash. The company responded publicly by rescinding the promise.

Concerns also began growing in India in 2006, when pizza delivery drivers were coined as the worst on the roads.