Operations

Domino's launches 1st brand refresh in 13 years

Photo: Domino's Pizza

October 9, 2025

Domino's Pizza is getting a glow up. The company is launching its first brand refresh in 13 years, taking inspiration from its past and present.

Refreshed elements include hotter colors, a bolder typeface and graphics, music that makes you hum along to familiar hits, brighter packaging and even a new name-bending jingle, "Dommmino's," brought to life by the voice of five-time GRAMMY nominated singer-songwriter Shaboozey, according to a press release.

The new look will roll out over the coming months across the U.S. and multiple international markets and will include television and digital advertising, and online refresh, the brand's app, boxes, print materials, in-store graphics and employee uniforms.

"Over the past decade, we became known as a technology company that happens to sell pizza," Kate Trumbull, Domino's executive vice president, global chief marketing officer, said in the release. "But with our Hungry for MORE strategy, we're bringing the focus back to making and delivering the most delicious products and experience, which is what Domino's customers really want. Rather than launching a more traditional tagline, we're baking craveability right into our name and every aspect of our brand as a reminder of this relentless focus. You literally can't say 'Domino's' without saying 'mmm.'"

Domino's Pizza was founded in 1960s and has more than 21,500 stores in more than 90 markets.