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Domino's marketing to allow planning for 'influx of food and labor costs'

Deliver Media, a full-service marketing agency that serves numerous Domino’s locations nationwide, has implemented a new method to introduce five new creative designs each month for direct mail pieces.

February 23, 2015

Deliver Media, a full-service marketing agency that serves numerous Domino’s locations nationwide, has implemented a new method to introduce five new creative designs each month for direct mail pieces. The method is designed to surprise Deliver Media’s Domino’s clients each month and keep them excited for what’s to come next.

Deliver Media analyzes each store’s customer database and creates mailing strategies based on customer purchase behavior and the franchisee’s goal for the mailing, the company said in an announcement.

The company's mailing method, the DDU Entry Method, ships direct mail pieces to recipients' mailboxes after leaving the print facility. The strategy is intended to allow pizza stores to plan for the influx of food and labor costs that may occur once the planned in-home date hits.