News
Domino's picks new ad agency
September 13, 2007
ANN ARBOR, Mich. — Domino's Pizza has selected Miami-based Crispin Porter + Bogusky (CP+B) as its lead creative advertising agency of record.
Effective immediately, CP+B will assume responsibility for all Domino's general market creative, including television, print and radio advertising, as well as point-of-sale materials. Consumers will begin seeing CP+B-produced Domino's advertising in the first quarter of 2008.
CP+B has performed creative work for Nike, Geek Squad, Miller Lite, Miller High Life, the launch of Coke Zero and the "truth" anti-tobacco campaigns.
CP+B was chosen following a two-month agency review process. The search committee was composed of Domino's senior management, members of its Build the Brand team and members of the Domino's franchise community.
Related Media
Subscribe
Get the latest news and resources from Pizza Marketplace.
Recent Posts
Valentina’s launches '$24K in 24 Hours' 9/11 memorial fundraiser
SpeedLine Solutions unveils cloud-based POS system SpeedLine Plus
Pizza Hut Canada launches app
SpeedLine launches cloud-based platform to help multi-unit operators streamline operations
HungerRush launches AI-powered text marketing for restaurants
