Domino's Pizza delivers 60K free brownies to NASCAR fans

ANN ARBOR, Mich. — To promote its new Brownie Squares dessert, Domino's Pizza gave away 60,000 of the sweet treats to NASCAR fans attending races at Michigan International Speedway Aug. 19-20.

 

According to a news release, Michael Waltrip drove the No. 55 Domino's Pizza Brownie Squares Dodge Charger in the company's debut appearance as a primary NASCAR NEXTEL Cup Series team sponsor. Domino's Pizza street teams and frequent flybys from a Domino's Pizza airplane promoted the special weekend-long Brownie Squares sampling event at the Domino's Pizza display area at the track.

 

National TV promotion of Brownie Squares began Aug. 21.

 

Read also Domino's Pizza giving away Brownie Square samples nationwide.