News

Domino's Pizza gets nod in 'Squawk Box' poll

July 28, 2005

ANN ARBOR, Mich. — Viewers and fans of CNBC's "Squawk Box" prefer Domino's Pizza over its nearest competitors, Pizza Hut and Papa John's, according to a live poll taken on the show's Web site.

According to a news release, "Squawk Box" hosted the impromptu poll on its site following news that Papa John's had opened its 3,000th store on July 12. In the poll, Web site visitors were asked which pizza they preferred and were given a choice between the nation's three largest national brands. Domino's received 37 percent of 7,159 total votes, while Papa John's and Pizza Hut received 34 percent and 30 percent respectively. (Read also Best pizza or worst contest?)

Recently Domino's and Papa John's tied for first place for Brandweek magazine's 2005 Customer Loyalty Award.

"We are always interested in hearing feedback from our consumers about how we're doing," said David A. Brandon, chairman and chief executive of Domino's Pizza. "These results confirm that we've been making progress in improving all areas of our business, and most importantly the customer experience."