News

Domino's Pizza hires two Hispanic marketing agencies

February 12, 2006

ANN ARBOR, Mich. — Domino's Pizza has hired two marketing agencies, LatinWorks and Lopez Negrete, to expand the chain's reach to the growing U.S. Hispanic population.

"We recognize and value the rapidly growing Hispanic audience in the U.S. and want to improve our efforts to communicate Domino's brand position to this important demographic," Ken Calwell, chief marketing officer for Domino's, said in a news release. "Bringing together the combined support of experienced agencies like LatinWorks and Lopez Negrete will help strengthen our understanding of the market."

LatinWorks will handle creative duties for targeting the market by creating a new Spanish-language campaign for Domino's in mid-February. Lopez Negrete will work to enhance Domino's Hispanic media plans and investments.