Domino's Pizza launches annual fire protection campaign

March 3, 2014

Domino's Pizza has launched its annual fire protection awareness campaign, coinciding with daylight savings time. The chain has teamed up with the National Fire Protection Association to remind customers to change their smoke alarm batteries when they change their clocks.

According to a news release, Domino's will also include fire safety tips on its pizza boxes throughout March in participating markets across the country.

"Daylight saving time brings a convenient, timely reminder to change the batteries in your smoke alarm — an easy, important step to make your home safer," Chris Brandon, Domino's Pizza spokesperson, said in the release. "We have a unique opportunity at Domino's to reach many people in their homes and want to use this opportunity to share fire safety tips with them. We are excited to work with NFPA to help make homes across the country a little bit safer."

Also as part of the campaign, customers who order from participating stores could potentially receive their delivery from a fire engine. If all of the home's smoke alarms are working, the pizza will be free. If a smoke alarm is not working, the firefighters will replace the batteries or device.

Topics: Customer Service / Experience, Domino's Pizza, Marketing / Branding / Promotion, Social Responsibility

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