Marketing

Domino’s Pizza makes loyalty program more rewarding

yalcinsonat - stock.adobe.com

September 14, 2023

Domino's Pizza has launched Domino's Rewards, a new and improved loyalty program offering more ways to earn and redeem points.

Loyalty members now earn 10 points for every order over $5 and members can redeem a variety of points for more menu items, according to a press release.

Members can earn free Domino's after just two orders. The redemption offers are:

• 20 points: A free dipping cup, a 16-piece order of parmesan bread bites or a 20 oz. drink.
• 40 points: An order of bread twists or stuffed cheesy bread.
• 60 points: A medium, two-topping pizza; pasta; oven-baked sandwich; or a three-piece order of chocolate lava crunch cakes.

"We are thrilled to give the brand's loyal customers additional ways to earn free Domino's items more often," Mark Messing, Domino's vice president of digital experience and loyalty, said in the release. "At a time when most brands are scaling back their loyalty programs and making it more difficult to earn and redeem points, Domino's is doing the opposite. We want to make it easier to reward our customers and give them more options so they can get rewarded faster."

From now until Oct. 22, rewards members can take advantage of a limited-time offer to redeem 20 points for a free order of Domino's pepperoni stuffed cheesy bread, which is normally a 40-point redemption, in celebration of the product's recent launch.