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Domino's Pizza named a top franchise for minorities
October 8, 2007
ANN ARBOR, Mich. — Domino's Pizza was recently selected as one of the top 50 outstanding franchisors for minorities by the National Minority Franchising Initiative (NMFI) for demonstrating an exceptional focus on recruiting and supporting minority franchisees.
Earlier this year, Domino's unveiled its "Delivering the Dream" program designed to help turn current minority Domino's team members into independent business owners by offering financial support to build new stores. When the initial announcement was made, Domino's had already helped minority franchisees open three stores.
Today, Domino's has supported the construction of three additional stores in Socorro, Texas; Waverly, Ga.; and Gould, Fla., through the "Delivering the Dream" program.
In addition to the "Delivering the Dream" program, Domino's is an active participant in the International Franchise Association's MinorityFran Program, Minorities in Franchising Committee and the IFA's Educational Foundation's Diversity Institute.
Selection for the NMFI's top 50 was based on factors including historical performance, brand identification, market dynamics, franchisee satisfaction, the level of initial training, ongoing support and financial stability. Selection also was based on the results of a detailed questionnaire that focused on the minority make-up of the existing franchisee base and at the senior management level within the franchisor itself, and current incentive programs offered to minority franchisees.
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