June 6, 2006
ANN ARBOR, Mich. — Domino's Pizza announced its official partnership with Michigan International Speedway (MIS) as the presenting sponsor for the 2006 and 2007 race seasons. According to a news release, the agreement also makes Domino's the official pizza of MIS.
To officially kick off Father's Day weekend, June 17-18, Domino's is holding a contest to reward the Ultimate NASCAR Dad with season tickets to all MIS racing events. To enter, contestants must submit an essay (maximum 250 words) on "Why My Dad is the Ultimate NASCAR Dad" to ultimatenascardad@ketchum.com by 11:59 p.m. EDT June 12.
Entrants must be 18 or older and legal residents of Michigan, Indiana, Illinois or Ohio at time of entry. The winner, as judged by Domino's Pizza, will receive a set of four grandstand season tickets to all eight racing events during the 2006 MIS season (winners are responsible for their own travel arrangements).
"NASCAR fans have voted Domino's Pizza number one with their wallets in terms of pizza brand loyalty, and MIS has been a great partner in our quest to continue to activate our sponsorship and build sales," said Ken Calwell, Domino's chief marketing officer. "We experienced tremendous results from the Domino's Pizza 250 Busch series race last August and are equally excited to see the same positive impact as a result of this new relationship."