Domino's Pizza testing ribs and potato wedges

Brandweek: Ribs, potato wedges and brownies aren't what you'd normally expect from Domino's Pizza. But the No. 2 pizza chain is testing new side dishes and desserts in an effort to differentiate itself from other competitors.

 

"Every macro trend I see is people are busier than ever and are looking for convenience," said Ken Calwell, chief marketing officer at Domino's in Ann Arbor, Mich. "I have a long list of things people want delivered to them."

 

 

Read also The Pizza Blog: Domino's Pizza delivering ribs, spuds, square pizzas in select markets