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Domino's Pizza to launch Hispanic ad campaign in February

January 22, 2006

Adweek: LatinWorks will introduce its first Spanish-language ad campaign for Domino's Pizza in mid-February after winning the creative account last year, the agency said.

LatinWorks' initial television commercials will promote Domino's Spectacular 7 and 5-5-5 offers, the agency said.

"LatinWorks' ... understanding of our Domino's Pizza target came through brilliantly during the review," said Domino's chief marketing officer Ken Calwell.

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