News

Domino's Pizza Tracker Poll: Week 2

October 15, 2008

• Republicans spend more money per order and use credit cards more than other consumers. They also like specialty pizzas more than most and are most likely to order online. Republicans are also more likely to pick up their pizzas.
• Democrats are more likely to pay with cash and like more variety with their orders, more often adding side items and beverages when ordering pizza.
• The biggest change from week one is that non-voters ordered deep dish pizzas and Domino's extra large Brooklyn-style pizza more than voters did. In the first week of the poll, non-voters ordered small pizzas more often than other sizes.
• Customers who declined to disclose their political affiliation ordered more thin crust pizzas than those who actively participated in the poll.