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Domino's plans 'Secretary of Taste' ad blitz for Presidents' Day
February 15, 2009
ANN ARBOR, Mich. -- Domino's Pizza is buying an advertising "roadblock" during the highly rated primetime network shows on Presidents' Day to promote its new line of American Legends pizzas.
Domino's 30-second spot featuring its faux politician, "The Secretary of Taste," will appear at roughly the same time on three networks during the 9 p.m. hour: during ABC's "The Bachelor," Fox's "24" and NBC's "Heroes."
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