June 29, 2020
With delivery and carryout serving as the main sales channels for most brands, Domino's is combining the two to cater to the carryout customer who wants the pizza to come to them, even when they carryout. Domino's Carside Delivery is a new contactless carryout option available from 4 p.m. to 9 p.m. daily, which U.S. store customers can choose when placing a prepaid online order, a news release said.
"Domino's is all about providing a delicious, hot meal, the way customers want it — whether via carryout or delivery," Dennis Maloney, Domino's senior vice president-chief innovation officer said in the release. "Domino's Carside Delivery gives customers the option to stay in their vehicle while a team member delivers their order to them, making for a convenient, contactless carryout experience. It's carryout, delivered."
When customers place a prepaid digital carryout order, they'll see the option for Domino's Carside Delivery. Once they make that selection, they will be prompted to add their vehicle color, make and model, which will be used to identify them when they arrive at the store.
Customers can also select where they'd like their order placed, including either the passenger side, back seat, trunk or the option to decide when they arrive for all those equivocators out there. Customers can notify the store when they arrive by hitting the "I'm here" button on Domino's Tracker page or by replying "HERE" to Domino's opt-in text, and a team member from the store will bring the order to their vehicle.
The Ann Arbor, Michigan-based Domino's brand has more than 17,000 locations in more than 90 markets, with global retail sales of over $14.3 billion last year.