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Domino's takes on Subway in sandwich survey
December 28, 2008
ANN ARBOR, Mich. -- Oven Baked Sandwiches from Domino's Pizza are preferred by consumers over sandwiches from Subway by a 2-to-1 margin, according to independent taste tests conducted throughout the country in late 2008.
Domino's will be touting the taste-test results nationwide in television, print and Internet advertising. Television advertising, from Crispin Porter + Bogusky, will feature a series of vignettes with experts in their fields demonstrating how big a 2-to-1 margin is.
"When we set out to create a menu option that would appeal to our customers at lunch time and during late evening hours, we knew we would benchmark ourselves against the best, or at least, the company recognized as the industry leader in sandwiches," said David A. Brandon, chairman and CEO of Domino's Pizza.
"Our Oven Baked Sandwiches are not just a limited-time-only gimmick," he said. "They have become a permanent part of our menu strategy."
Starting at $4.99, Domino's Oven Baked Sandwiches are available in four varieties:
- Philly Cheese Steak: steak, American and provolone cheeses, with fresh onions, green peppers and mushrooms.
- Chicken Bacon Ranch: seasoned all-white meat chicken breast, bacon, creamy ranch dressing and provolone cheese.
- Chicken Parm: seasoned all-white meat chicken breast, tomato basil marinara, parmesan-asiago and provolone cheeses.
- Italian: slices of pepperoni, salami, ham, provolone cheese, banana peppers, fresh green peppers and onions.
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