Domino's teams with online gaming charity
October 11, 2009
Domino's Pizza has entered into a partnership with GamesThatGive, a new Web site that allows consumers to help raise money for their favorite charity by playing free online games, according to a company statement.
Consumers generate donations by playing games like Solitaire, Gems and Bubble Burst. Then GamesThatGive donates 70 percent of its advertising revenue from companies like Domino's to their participating charities, which include United Way, Mercy Corps, The Wilderness Society and Jumpstart. The longer a consumer plays, the more funds are generated for a selected charity.
To help promote the fundraising initiative and recruit new players, a social media component allows consumers to post the funds they've helped to generate directly to their Facebook news feeds.