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Domino's to deliver home fire-prevention tips
September 21, 2008
ANN ARBOR, Mich. -- Domino's Pizza is partnering with the National Fire Protection Association to deliver the message of home fire prevention to its customers in observance of National Fire Prevention Week, Oct. 5 – 11.
Domino's is delivering NFPA's fire safety tips on pizza box-toppers, in email communications and blogs sent out by NFPA, among other marketing materials. David A. Brandon, chairman & CEO at Domino's Pizza, will also deliver a podcast on the initiative during Fire Prevention Week.
As part of the campaign, customers who order from participating Domino's Pizza stores during National Fire Prevention Week and throughout the entire month of October, may have their pizza delivered via a fire engine. If all the smoke alarms in the home are working, the pizza is free. If a smoke alarm is not working, the firefighters will replace the batteries and/or smoke alarm and leave the home with a fully functioning fire safety device.
All deliveries made aboard a fire engine will come with a free sample of Domino's new Oven Baked Sandwiches, which launch nationally on Sept. 22, and fire safety tips, courtesy of NFPA.
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