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Domino's tops in online ordering
June 25, 2009
ANN ARBOR, Mich. -- Domino's Pizza ranked No. 1 among pizza chains in online ordering sales in the first quarter 2009 with a 28 percent share, according to The NPD Group's Consumer Reports on Eating Share Trends (CREST). In the past 24 months, Domino's jumped from an 11 percent share to a 28 percent share.
"Our Web site, particularly online ordering, has become a tremendous growth engine for Domino's Pizza and the face of our brand for many of our most valued consumers," said Russell Weiner, Domino's chief marketing officer. "I am proud of our Web team and the work they have accomplished in a short amount of time."
As a way to thank Domino's customers and find out why they like the ordering experience, the first 499 people who send an email with their name and mailing address topr@dominos.comand explain why they like ordering online from Domino's, will receive a $10 gift card to use on their next online order. Rules of the promotion are available on the Domino's Web site.
Domino's Pizza recently topped the charts in customer satisfaction in a survey of consumers, according to the annual American Customer Satisfaction Index. Starbucks and Wendy's ranked second.
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