Donatos Pizza awards ad account to Ten United

PITTSBURGH — Ten United announced it will serve as agency of record for Columbus, Ohio-based Donatos Pizza.

 

According to a news release, the value of the account is $7 million annually.

 

Ten United will create advertising, promotional, interactive and in-store materials to boost Donatos' marketplace presence. This includes constructing a system-wide brand positioning that will be executed locally in every market.

 

"We're thrilled to be partnering with Ten United," said Tom Santor, executive director of brand marketing and public relations for Donatos. "It's such a coup for us to find an agency right here in Columbus that possesses the national talent and expertise to help us grow."

 

Donatos operates 175 stores, 17 take-and-bake kiosks and is featured in 10 entertainment/sports venue stations in Alabama, Florida, Indiana, Kentucky and Ohio.