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Donatos steaming billboards are media darlings
October 15, 2009
Smoking billboards in Columbus, Ohio, that promote Donatos' new hand-tossed crust pizza have been a hit with media. Columbus-based ad agency Engauge has already received a lot of feedback about the billboards, both passed along from their client's partners, and via coverage on local radio and tv stations, according to Media Life Magazine online:
The idea worked because it really stood out amid the other static billboards. The steam was visible from nearby buildings and roads, and it got people talking about the billboard, the steam and how it was created.Local radio station WCMH mentioned the billboard several times on air, and in addition to receiving coverage in various advertising publications, the billboards were written about in the industry trade publication Pizza Marketplace.
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