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Eagle Boys launches next phase of ad campaign
August 23, 2009
Using a vintage, hot pink Volkswagen Beatle scouring the nation and talking to pizza lovers, Australian pizza chain Eagle Boys Pizza has launched the next phase of its latest advertising campaign aimed at proving "real Aussies enjoy real pizza."
The VW ‘Real Mobile' crossed Australia, offering random pizza lovers Eagle Boys pizzas and recording their candid testimonials. The testimonials were used in Eagle Boys' latest television commercial, along with Eagle Boys' flyers and point of sale collateral.
"As a result of the campaign, demand for Eagle Boys pizza skyrocketed," said Eagle Boys managing director Todd Clayton. "In fact, we are still experiencing sales as high as our busiest period of the year, State of Origin season, which is a great result."
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