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Eagle Boys rolls out Real campaign
February 3, 2009
WEST END, Queensland --Australia's third largest pizza maker Eagle Boys Pizza has launched a $7 million, 12-month campaign to revitalize its iconic pink logo and unveil a new range of bigger, better pizzas.
The cornerstone of the new Real campaign is a revamped menu, including a new range of 11
premium pizzas such as Zesty Lemon Prawn, Chicken Club, Mediterranean and Carnivore. The company plans to reinforce its Bigger, Better positioning, which first began last year when it highlighted how competitors had shrunk the size of their pizzas to cut costs.
premium pizzas such as Zesty Lemon Prawn, Chicken Club, Mediterranean and Carnivore. The company plans to reinforce its Bigger, Better positioning, which first began last year when it highlighted how competitors had shrunk the size of their pizzas to cut costs.Related Media
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