News
Eagle Boys rolls out Real campaign
February 3, 2009
ChatGPT
Grok
Perplexity
ClaudeWEST END, Queensland --Australia's third largest pizza maker Eagle Boys Pizza has launched a $7 million, 12-month campaign to revitalize its iconic pink logo and unveil a new range of bigger, better pizzas.
The cornerstone of the new Real campaign is a revamped menu, including a new range of 11
premium pizzas such as Zesty Lemon Prawn, Chicken Club, Mediterranean and Carnivore. The company plans to reinforce its Bigger, Better positioning, which first began last year when it highlighted how competitors had shrunk the size of their pizzas to cut costs.
premium pizzas such as Zesty Lemon Prawn, Chicken Club, Mediterranean and Carnivore. The company plans to reinforce its Bigger, Better positioning, which first began last year when it highlighted how competitors had shrunk the size of their pizzas to cut costs.Subscribe
Get the latest news and resources from Pizza Marketplace.
Recent Posts
Restaurants expand Veterans Day offers
Prince St. Pizza offers free Veterans Day slices, donates sales to American Red Cross
Hostie adds takeout ordering to AI-powered restaurant concierge
Papa Johns lowers 2026 outlook, launches Unbox Better transformation strategy
Amazon, Uber Eats partner to offer Prime members $0 delivery fees
Recent Podcasts
The Big Dilla: How Maggie Gordon, co-founder of Dilla’s Quesadillas, built a new brand category
Bloomin’ leadership lessons with Tim Gannon, co-founder of Outback Steakhouse
Why Dillas Quesadillas simplified its menu to prepare for growth
What is driving Kona Ice’s success?
How Steele Smiley sold a fitness empire to bet on healthy fast food
