Earth Day Canada: Pizza Pizza trades slices for old cell phones

TORONTO—Pizza Pizza is supporting Pitch-In Canada's National Cell Phone Collection Program in an effort to clean up the environment.

According to a news release, the 500-unit chain is collecting old cell phones at all traditional restaurants across Ontario and Quebec throughout the month of April, leading up to Pitch-In Canada Week, April 24-30, and Earth Day, April 21. Customers who drop off a cell phone will receive a free slice of pizza.

"Cell phones contain many toxins, are very hazardous to our environment and should not end up in landfills," said Pat Finelli, vice president of marketing at Pizza Pizza. "We are very enthused about this opportunity to support Pitch-In Canada many waste reduction programs and contribute to the recycling effort through our network of restaurants across Ontario and Quebec."

On April 21, Pizza Pizza also will help in the annual 20-Minute Makeover, a community clean-up project promoted by Pitch-In Canada. Pizza Pizza restaurants in participating communities across Ontario will serve as a central point for the distribution of free trash bags and gloves.

Pizza Pizza is also participating throughout the Greater Toronto Area in an Earth-Month related project distributing yard waste paper bags to encourage residents of communities across the province to clean-up their yards. The bags will be distributed free at 350 Pizza Pizza locations in Ontario to customers purchasing any large, three-topping pizza.