CFL Pizza CEO Andy Rosen, whose investors include the Syosset, N.Y., private equity firm Northwood Ventures, said one of the first pieces of business up for grabs is the firm's $2 million to $2.5 million ad budget.
CFL Pizza also is looking for vendors for everything from a real estate development consultant to an IT firm. "We're going to put a local spin in terms of using local vendors," said Rosen.