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Fresh Brothers adds Wing It On to Southern California pizza menus

Photo: Craveworthy Brands

August 27, 2026

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Fresh Brothers Pizza is now serving Wing It On wings at all of its Southern California locations, expanding the wing concept's footprint by 20 locations through a co-branding initiative by parent company Craveworthy Brands, according to a press release.

Bone-in wings and boneless bites from Wing It On are now available for dine-in, takeout, delivery and catering across Los Angeles, Orange County and San Diego. The menu features a choice of five sauces, two dry rubs and house-made dips to accompany Fresh Brothers' existing lineup of handmade pizzas, salads and pastas.

"It's the same Fresh Brothers you love, now with championship wings. It's a winning combination, and that's exactly why we believe in it," Gregg Majewski, CEO and founder of Craveworthy, said in the release. "The brand already has an incredibly loyal fan base across Southern California and Wing It On! has proven it can compete with the best in the country. Now, in one launch, we're bringing the two together under one roof and significantly expanding Wing It On's reach."

Founded in Connecticut in 2011, Wing It On! is making its West Coast debut through the existing Fresh Brothers footprint. The brand will return to Buffalo, New York, from Aug. 29-30 to compete at the National Buffalo Wing Festival, where it has earned nine awards over the past four consecutive festivals.

"When we started Wing It On!, we were obsessed with creating the ultimate buffalo wing experience — just the right crisp, the perfect sauce ratio — and we've never stopped pushing on that," Matt Ensero, co-founder of Wing It On, said in the release. "We compete against the best wings in the country and win, so for us, wings are never an afterthought. Bringing Wing It On and Fresh Brothers together means best-in-class wings meets great pizza — a complete meal meant to be shared between families, sports enthusiasts and friends."

The menu integration allows Craveworthy Brands to enter a new market without opening standalone restaurants, utilizing its multi-brand platform to accelerate growth just in time for football season.

"We're always looking at where our brands can make each other stronger and deliver exceptional hospitality," Josh Halpern, chief business officer at Craveworthy, said in the release. "Fresh Brothers gives us a strong platform to introduce Wing It On! to an entirely new market and more fans, while Wing It On! brings something new and proven to Fresh Brothers' guests. Being able to accelerate growth by leveraging the strength of our existing portfolio is exactly the kind of opportunity we can create when the right brands come together."