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Group calls for boycott of New Zealand pizza chain
July 17, 2007
WELLINGTON, New Zealand — An organization calling itself Family First New Zealand is calling for a boycott of the Hell Pizza chain because of the company's latest advertising promotion. The campaign consists of a magazine parody included with pizza deliveries.
The 20-page magazine includes comments relating to the use of condoms and an article purported to feature comments from the stingray that killed "Crocodile Hunter" Steve Irwin.
A previous Hell Pizza campaign promoted the chain's "Lust" pizza by distributing branded condoms.
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