February 7, 2012
Papa Murphy's has brought back its HeartBaker Pizza just in time for Valentine's Day.
"There's already enough pressure to impress on Valentine's Day – leave the work to us," said Carron Harris, vice president of product development at Papa Murphy's. "The HeartBaker starts with our fresh dough that's formed into a heart and topped with freshly grated cheese and loads of pepperoni. We keep the mess, you take it and enjoy the home baked aroma and minimal clean-up. Now that says 'Happy Valentine's Day.'"
The pepperoni pizza is available through Feb. 14 for $6. Prices and participation of the HeartBaker vary nationwide.
For the launch, the chain has introduced a new TV advertisement.
Read more about food and beverage launches.