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Hell picks 13 finalists in Las Vegas promo
April 8, 2009
AUCKLAND, New Zealand -- On April 13, New Zealand-based Hell Pizza will draw the winner of its "13 Black" birthday celebration competition. That customer will then be taken to Auckland where he or she will be given $13,000 in a black briefcase, which will have to be placed on 13 black for a spin of the roulette wheel.
If customer hits 13 black, he or she will win up to $455,000 and a trip for two to Las Vegas. If not, the customer will win the trip to Vegas and $1,300.
The lucky or unlucky gamble will take place at 1300 hours on April 13 at SkyCity, Auckland. The competition is part of Hell's 13th Birthday celebration. Since Black Friday - March 13 - all customers who purchased Hell pizza could enter the "13 Black" competition for their chance to make the big gamble.
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