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HotBox Pizza, Tetherball partner on mobile marketing
May 27, 2009
INDIANAPOLIS -- HotBox Pizza has partnered with mobile loyalty and rewards solutions provider Tetherball, the company has announced. Tetherball reconstructed HotBox Pizza's original "BoxStar" mobile marketing campaign.
"Our first try at mobile marketing was a shot in the dark," said HotBox Pizza's managing member Gabriel Connell. "We knew it was the new, up and coming medium to reach our younger customers but didn't have much guidance on what to do. We had been working with another mobile marketing company, but just weren't seeing the results we had hoped for, and it seemed like we had hit a dead end. Tetherball came in with a clear strategy and vision on how to make our mobile loyalty program deliver traffic to our stores."
Members of the HotBox Pizza mobile loyalty program receive discounts and notifications on their mobile phones that highlight menu items, special deals and upcoming community events in which HotBox Pizza will be involved. HotBox Pizza has now implemented the Tetherball solution system-wide.
During the Tetherball pilot program, HotBox saw a 24 percent redemption rate on the initial opt-in offer followed by a 10 percent redemption rate on subsequent offers.
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