Operations

Integrating digital, on-site experiences is driving restaurant sales

Photo by istock.com

March 7, 2022

Digital sales are the majority of sales at physical restaurants with 41% of average sales flowing through digital channels while 32% come from on-premise and 26% are from phone orders.

The increased digital channel adoption by consumers is driving restaurant managers to integrate physical and online customer experiences and viewed as a key part to success, according to a Paytronix Systems Inc. report, "The 2022 Restaurant Friction Index."

Forty-one percent of restaurant mangers consider it "very important" to provide customers with a consistent, integrated cross channel ordering experience, according to a press release on the report findings.

"Today's most successful restaurants look at the customer experience holistically, not as separate channels," Andrew Robbins, Paytronix Systems CEO, said in the release. "It's now about a convergence in which every aspect of a brand works in concert to create a branded and personalized experience. In this environment loyalty, payments and digital ordering all work in concert so that whether a guest orders from their couch or from the table in a restaurant, the experience is one that keeps them coming back."