Italy's pizza makers forge bargain 'pizza pact' with customers

July 21, 2005

Zoomata.com: Hoping to spur business in a sagging economy, Italy's pizza makers have created a "pizza pact," whereby patrons get unusually affordable, bundled pizza-and-beverage deals.

Some consumers don't think the offers are all that great, however, and accuse pizza makers of making a 490 percent profit on every pizza.