News

Jerry's Subs and Pizza selects MagnetMail for e-mail initiatives

May 8, 2005

BETHESDA, Md. — Jerry's Subs and Pizza, a fast-casual chain with more than 100 Washington, D.C., area locations, has selected Real Magnet to drive its corporate e-mail marketing efforts.

According to a news release, Jerry's will use Real Magnet's e-mail marketing application, MagnetMail, to power e-Club Jerry, the chain's newly launched electronic customer-loyalty program. Via e-mail, participants receive discount coupons, members-only specials and other benefits.

"We are continually looking for new ways to drive revenues, reward our customers and to strengthen the Jerry's brand," said Dana Siller, director of corporate marketing. "In Real Magnet, we've found a partner who provides industry-leading technology and shares our commitment to excellence."

Using MagnetMail's Campaign Tool, clients can schedule automated, self-sustaining e-mail campaigns. Jerry's will use it to create campaigns that automatically send discount coupons to all e-Club Jerry members on their birthdays.