News
Jessica Simpson to reprise Pizza Hut ad role
January 25, 2007
DALLAS —Jessica Simpson will reprise her role in a Pizza Hut pre-Super Bowl commercial, set to air Feb. 4. According to a news release, the ad will mark the return of Pizza Hut's Cheesy Bites Pizza, first introduced as a limited time offer in February 2006.
Pizza Hut will air two new Simpson ads throughout the day prior to the game.
Viewers can look for a hidden code in both ads for a chance to win prizes, such as a new car, an entertainment package or pizza for a year. Once viewers spot the code, they can use their cell phones to text the code to "THEHUT" (843488) to be entered for a chance to win.
New York-based ad agency BBDO created the spots.
Related Media
Subscribe
Get the latest news and resources from Pizza Marketplace.
