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Technology

Jet’s Pizza OrderAI Talk pilot delivers wins

Jet’s Pizza OrderAI Talk pilot delivers winsPhoto by istock.com


A pilot program of HungerRush's OrderAI Talk at Jet's Pizza is delivering wins on more than a few fronts — from a more engaging phone order experience to converting phone customers into digital customers.

The technology aims to improve the phone ordering experience for both customers and restaurant operators as it lets phone-in customers place orders via an automated attendant in just minutes, according to a press release.

The Jet's Pizza pilot program was run in 70 stores and is helping employees focus on high-quality work instead of dealing with a backlog of phone orders, according to the release.

So far 92% of customers starting orders with OrderAI Talk successfully completed automated orders and it is increasing order accuracy.

The technology also provides the ability to upsell on orders as the AI system learns consumer behaviors to engage with smart upselling and smart targeted marketing.

The AI experience avoids customers getting busy signals or having to listen to hold music.

Following its successful launch, Jet's is offering the solution to all franchisees, with more than 100 signed up to date.

"After seeing a high success with using HungerRush's OrderAI Text in our locations we were eager to test out OrderAI Talk," Aaron Nilsson, CIO of Jet's Pizza, said in the release. "The Phone Bot is an important step in our evolution to convert all orders into digital orders. The power of digital and AI is continuing to grow and is improving lives and commerce every day. This solution has been a big win for Jet's, store employees are less stressed because they are off the phones and focusing on the best part of the job — making pizzas. Our customers are getting a great experience with crystal clear quality ever time, accurate order details and the ability to set up easy payment options."

Jet's Pizza is based in Sterling Heights, Michigan and was founded as Jetts Party Shoppe and Pizzeria in 1978 by brothers Eugene and John Jetts. The company has now grown to nearly 400 stores in 19 states.



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