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Korea's top pizza man pens second book

November 22, 2004

The Korea Herald: A slice-of-life memoir from Korea's top pizza pundit has more to offer than just extra cheese. Sung Shin-je's recently released second book, "I Put on Dreams as a Topping at 50," reflects on his rollercoaster life.

Sung, the advisor to a namesake pizza brand, became a legend after attaining the franchise license of Pizza Hut, which he acquired after competing against large corporations in Korea, in 1984 .

But after a decade of success during which he set up more than 50 franchises of the world's largest pizza chain, he was forced to sell all his stock back to the company.

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