Kotipizza's success driving growth of 5 more brands

The largest pizza chain in Europe's Nordic nations, Finland-based Kotipizza, said it is reassigning some employees as part of an overall strategy to grow a number of QSR brands under its parent company, Kotipizza Group Oyj. The strategy, first announced in February, is designed to strengthen the parent company's position as an overall home of restaurant brands, a news release said. 

The company said both the Kotipizza chain and its sister brands are growing rapidly. Other brands under the parent company's umbrella include:
•    Finnish burger chain, Social Burgerjoint.
•    International brand, No Pizza.
•    Emerging lunch concept, Tasty Market.
•    Pizza-by-the-slice QSR brand, Kotipizza Go.
•    3-year-old Mexican chain, Chalupa.

By 2020, the group said it intends to hit a cumulative chain sales target chain sales targets for three of those brands — Kotipizza, Chalupa and Social Burgerjoint — of 181 million euros, which equals more than $215 million USD.

"Our growth has been strong thanks to the success of the Kotipizza chain," Kotipizza Group CEO Tommi Tervanen said in the release. "Now, we want to ensure that both Kotipizza and the other chains can continue to grow in a multi-brand environment. There will continue to be plenty of work in building growth also in the future."

"Up until now, the Group has focused strongly on the Kotipizza chain, while the other chains' operations have been driven by. As a growth-oriented home of brands, we must make sure that all of our chains receive the same support as Kotipizza. Above all, we want to ensure that all the chains have a chance to grow in line with our strategy and roadmap."

Kotipizza Group CEO Tommi Tervanen will talk more about his business during a session about delivery at the London Restaurant Franchising and Innovation Summit, July 16-18, while SocialBurgerjoint's CEO will chat about the brand during  "So, You Think You're Ready to Franchise?" Register here for the Summit.


Topics: Business Strategy and Profitability, Financial Management, Franchising & Growth, Operations Management


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