Marketing

LaRosa's named official pizza of Cincinnati Bearcats Athletics

Photo: LaRosa's

August 26, 2026

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LaRosa's Family Pizzeria has been named the official pizza of Cincinnati Athletics, according to a press release.

Starting with the 2026-27 athletics season, the regional pizza chain will be available at concession stands at Cincinnati athletic events. The new concessions offering will begin with the Bearcats' football season opener against Boston College on Sept. 5 at Historic Nippert Stadium.

"We are excited about this opportunity to partner with a brand that is synonymous with the city of Cincinnati," John Cunningham, Cincinnati director of athletics, said in the release. "This is a tremendous chance for us to pair Cincinnati's neighborhood family pizzeria with Bearcats Athletics."

Founded on Cincinnati's West Side in 1954, LaRosa's has grown to a $168 million company with 60 pizzerias across Ohio, Kentucky and Indiana.

"The partnership between UC Athletics and LaRosa's means so much — it brings together two hometown favorites to support our city, its teams and our community," Mike LaRosa, CEO, LaRosa's, Inc., said in the release. "We've been incredibly fortunate to be part of generations of Cincinnati families and to support local student-athletes along the way. To now partner with UC Athletics feels like coming full circle, and we couldn't be more proud."