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Little Caesars brings back 'Pizza! Pizza!' tagline

June 25, 2012

Little Caesars is bringing back its "Pizza! Pizza!" tagline after a 15-year national advertising campaign hiatus.

According to Ad Age, the campaign, which launches this week, was created by BFG 9000. It will span TV, radio, digital and local print.

The Michigan-based chain's vice president of Global Marketing, Ed Gleitch, who was appointed in October, told Ad Age that going national was a way to be more efficient.

The "Pizza! Pizza" line was first introduced in 1979 to spotlight Little Caesar's two-for-one deal.

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