Marketing

Little Caesars debuts athletic wear collection

Photo: Little Caesars

October 7, 2026

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Little Caesars is stepping into athletic apparel with the launch of LC Athletics, its first full athletic wear collection, the company has announced in a news release. The 28-piece line will make its debut in NFL arrival tunnels, with players including George Kittle, Trent McDuffie and Creed Humphrey wearing pieces ahead of upcoming games.

The collection blends vintage collegiate style with subtle Little Caesars branding. Highlights include "Vintage 59" apparel honoring the pizza chain's 1959 founding, Carhartt duffels and bags featuring vintage script, a camo hoodie and a waffle-knit shirt embroidered with an LC logo and pizza detail.

Priced from $20 to $60, the collection includes apparel and accessories for men and women. LC Athletics follows Little Caesars' limited-edition collaboration T-shirt with Kittle in 2025 and marks the brand's first broader move into athletic wear.