Little Caesars honoring military members with free Crazy Bread

Nov. 5, 2012

Little Caesars Pizza is offering a free order of Crazy Bread to all U.S. armed forces veterans and active military members on Veterans Day, Nov. 11.

"Little Caesars is thankful to all of our veterans and active members of the military who do so much to take care of us," said David Scrivano, Little Caesars president and CEO. "This is a small token of our appreciation for the time they've served on our behalf. We hope they will enjoy an order of Crazy Bread on us and know that we are truly honored to serve them."

On Nov. 11, veterans can show their ID card or their DD-214 form, and active military members can show their current military-issued ID card that identifies their rank and branch to receive their free Crazy Bread.

Veterans Day also marks the sixth anniversary of the Little Caesars Veterans Program. Created in 2006, the program provides honorably discharged veterans with significant discounts and credits toward opening a franchise. The goal is to give veterans a business opportunity when they transition to civilian life or seek a career change.

"As an organization we believe that our veterans, the men and women who have given so much to serve our country, should return home with business prospects to help them achieve their hopes and dreams," said Richard Moreno, senior vice president of Administration & Strategic Planning. "So, we created a program to honor veterans and provide them with an opportunity to become business owners."

Since the program launched, veterans have opened more than 200 Little Caesars stores.

Read more about marketing and promotions or franchising and growth.

Topics: Food & Beverage, Franchising & Growth, Little Caesars, Marketing / Branding / Promotion, Operations Management

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