Little Caesars launches pizza cones to raise funds

Oct. 16, 2012
Little Caesars launches pizza cones to raise funds

Little Caesars' Pizza Kit Fundraising Program is bringing new, hand-held pizza cones to non-profit organizations across the U.S. including schools, churches and sports teams. The cones are being sold specifically to raise money for fundraisers and are not available in restaurants.

The kits feature a cone-shaped pizza crust, 100-percent real mozzarella cheese, Little Caesars' pizza sauce and pepperoni. Families can layer the ingredients and building the pizza cones to fit their preference.

"Little Caesars pizza cones are some of the most exciting new products we've introduced in our 15-year history," said Joan Rivard, vice president, Little Caesars Pizza Kit Fundraising Program. "As fundraising becomes more critical for all types of non-profit organizations, it is imperative that these groups use a fundraising program that can help drive their sales by continuously offering unique products that are a value for the consumer."

Also, Little Caesars is offering sweet treat cones in two varieties:

  • The S'mores Sweet Treat Cone Kit contains a ready-to-bake graham cracker cone with chocolate, marshmallow swirls and sprinkles of graham cracker crumbs;
  • The Apple Cheesecake Sweet Treat Cone Kit features creamy cheesecake filling with brown sugar and spiced apples.

Little Caesars' Pizza Cone Kits include all of the ingredients to make eight pizza cones or six sweet treat cones at home in minutes.

"At a cost of a little more than $2 a cone, we know our customers appreciate the value they are getting for their money," Rivard added. "The group running the fundraiser earns $5 to $7 profit toward their fundraising needs on each kit sold."

Pizza Cone Kits can be purchased through a Little Caesars Pizza Kit fundraiser or at Any non-profit organization looking to raise money can get started with a Little Caesars Pizza Kit fundraiser by calling 888-4-LC-KITS (1-888-452-5487) or visiting

Read more about cause marketing efforts.

Topics: Food & Beverage, Little Caesars, Marketing / Branding / Promotion, Operations Management

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