Marketing

Pizza Hut renames itself for football season

Photo: Connect Media

August 20, 2026

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Pizza Hut is paying homage to football fans with a temporary name change to the Hut, one of football's most recognizable calls.

According to new reports, the rename is intended to nurture the connection between Pizza Hut and the sport and builds on the brand's January "Pizza Before the Hut" campaign with Tom Brady. The campaign challenged quarterbacks to say "pizza" immediately before "hut" during a nationally televised game.

To make room for its new name, Pizza Hut has already updated its social media accounts and restaurant exteriors. This temporary name change is effective through August 31.