News

Little Caesars launches ''Rudolph' and ''Frosty' holiday video-and-pizza promo

November 16, 2003

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NEW YORK, N.Y.—Little Caesars and Classic Media are co-promoting a coupon giveaway for free pizza and discounts on purchases of holiday classics "Rudolph the Red-Nosed Reindeer" and "Frosty the Snowman."

According to a news release, customers of participating video retailers can pick up coupons for discounts on purchases of DVD ($3 off) or VHS ($1.50 off) copies of either movie. Inside each video package is a Holly Jolly savings coupon for a free Little Caesars medium pizza, with purchase of another pizza of equal or greater value.

The promotion runs from Nov. 10 to Dec. 24, and will get support from Rudolph and Frosty point-of-sale materials.