Little Caesars sponsoring ESPN's SportsCenter specials all weekend

Feb. 2, 2012

Little Caesars has secured prime television real estate from today through Feb. 5, when Super Bowl-related programming is at a peak. The chain is sponsoring ESPN's SportsCenter Specials today and Feb. 3 from 3 to 4 p.m. ET; and on now through Feb. 5.

Specifically, Little Caesars is promoting its Hot-N-Ready menu, with pizzas now available for $5 plus tax.

"Game day preparation is easy with Little Caesars," said Ed Gleich, senior vice president of global marketing, Little Caesar Enterprises Inc. "Our quality Hot-N-Ready pizzas are ready for carry-out when our customers want them, with no waiting or need to call ahead to order. Customers simply go to their Little Caesars store, and fresh pizzas are ready. They're a great, convenient addition to any host's entertaining playbook."

Read more about marketing and promotions.

Topics: Food & Beverage, Little Caesars, Marketing / Branding / Promotion, Online / Mobile / Social

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