Little Caesars taps 'create-your-own' trend

Little Caesars announced it's going a step further with its Hot-N-Ready pizzas with the permanent menu addition of a new create-your-own take on its Hot-N-Ready offering. The new pizzas are designed to build on the success of that popular $5 menu item by offering new varieties that give customers some control over their orders options, a news release said. 

Customers can use the brand's mobile app to create their favorite pizza with cheese and up to four toppings, starting at $6.

"Last year, Little Caesars introduced the $6 Extra Most Bestest pepperoni pizza, and its success has confirmed what we already knew — people love toppings," Senior Vice President of Marketing Ed Gleich, said in the release. "And we've long been the leader in pizza value. Create Your Own Extra Most Bestest pizzas was the next natural evolution."

Customers can choose their toppings via the "custom pizza builder" on the mobile app from available toppings including pepperoni, bacon, beef, Italian sausage, ham, green peppers, onions and mushrooms. Most stores also offer black olives, jalapeno peppers, banana peppers and pineapple.

Topics: Business Strategy and Profitability, Food & Beverage

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